Tristan Louis broke down the value of the Weblogs Inc $25 million (or more) sale to AOL per link. According to his equation, one link tracked back via Technorati is worth $564.64 to AOL (via the numbers from the Weblogs Inc deal).
So, with 19,737 links to the Blog Search Engine tracked by Technorati.com, that would give us a value of $11,144,299.68. Wow, so who’s writing their checks?
I think the value of the sale has more to do with the $2 million in revenue Weblogs Inc is pulling in per year, and the reach of its audience, but if AOL is using links to Weblogs Inc. blogs to set up their payment system, I’ll offer them a discount of Blog Search Engine for $1,000,000. Hell, you need something to center all of those blogs in the Weblogs Inc. network besides Engadget (wink wink!)
“Many in the blogosphere say that traffic is not a good measure of what blogs are but that conversation, as represented by links and indexes like Technorati, represent a more accurate view of the value of a blog. As a result, I decided to look at how may sites were linking to sites in the WeblogInc empire. Jason and Brian have been doing a great job at building a stable of blogs but it seems a large portion of their success comes from a single blog. Let’s dig into the numbers.
In the following table, I took a look at the list of blogs listed on the weblogs Inc. main site and ran the Technorati site numbers against them (duplicate entries in the weblogsinc list were removed as well as entries that pointed to sites which no longer exist).“