The Expertise Marketplace blog is now up and running for anyone interested in the marketing of professional services. Suzanne Lowe, author of the book Marketplace Masters created this blog for professional service firm leaders, CMOs, journalists, and academics interested in:
* analyses of marketing strategy and its direction, and
* provocative discussions on the state of the professional services marketplace.
This is not another blog on marketing tactics. (There are already plenty of those.)
Rather, it will offer perspectives, observations — and even a few predictions — on the always-shifting professional services marketplace and the management decisions of firms that comprise it: consulting, law, marketing, construction, finance, engineering, architecture, human resources, and more. It will discuss topics that influence a firm’s overall strategies to compete, such as marketing metrics, client loyalty, leadership, organizational structures, market research, differentiation and more.
The issues that concern professional service firm CMOs and leaders will be a driving force behind the posts you’ll read in The Expertise Marketplace. The aim is to increase professional service leaders’ acumen about their marketplace and help them be better prepared to make the most strategically appropriate decisions when their marketplace shifts.