That line worked for Tiger Woods when he entered the golf scene nearly 10 years ago. While it would be presumptuous to think that Digital Golf will have the same impact on the world of golf as Mr. Woods, we started Digital Golf to change the game…or at least, the way that you as a golfer experience the game.
So many people in the golf industry complain about the lack of growth in the game. After talking to a number of golfers during the market research for Digital Golf, I can tell the industry why:
1. Golf is not brain surgery: Golf just isn’t as serious as some in the industry think it is. Most people are just happy to get out of the house and into the fresh air for a few hours. So, golfers are constantly innudated with marketing messages and swing tips and local course rules that have nothing to do with the joy of getting that little white ball into the hole, in the company of either good friends or new friends.
The game is that simple…until there is money to be made.
2. The golf community is not monolithic: Contrary to some opinions, not every golfer is a man with a 401k and a broker on speed dial. Some golfers actually pay movie ticket prices to play a round…and love every minute of it. Some golfers are, gasp, women, who may not revel in hitting 300 yard bombs, but love the game just the same. Some golfers are people of color, who didn’t need Tiger Woods to find the sport.
What makes golf great is that you can get different segments of the golf community in one foursome…and each can end the day with a new friend.
3. Tradition should be a guide…not a curse: Golf’s traditions allow us to feel privileged to play where the greats of the game played. But, basketball is not the same as when Bill Russell played, and baseball is far different than Babe Ruth’s era. Only about 20% of golfers carry a USGA handicap, which shows that most golfers could care less about slope ratings and indexes. That feels too much like work…and golf is played to avoid work, right?
I love watching the Masters, but if every course were like Augusta, I think I would take up bowling!
Why Digital Golf Is Different
You play golf to enjoy the experience, and Digital Golf is here to help. Whether you want to see a golf course before you make a decision to spend your hard earned money on it (click here to see our sample course Interactive Viewing System), look at the latest golf equipment, or discuss what is happening in golf in this blog section, Digital Golf has you covered.
Our mission is to make you part of a golf community that empowers golfers with knowledge of the best of golf in a new, innovative fashion. With our patent-pending Interactive Viewing System technology, and liberal use of streaming video, you will never look at golf the same way again.
You can view this new blog at www.DigitalGolf.tv/community/