SponsoredReviews is all about:
“…Connect[ing] advertisers with bloggers willing to write honest reviews about their services and products,”
While Blog.SponsoredReviews.com is the marketing/info dissemination arm of the site.
But apart from being a buzz/ad site for bloggers and advertisers alike, its blog is also a place where bloggers could learn relevant and even crucial information on blogging and how to improve one’s blogging skills.
It’s not just a marketing tactic, it’s great, relevant, information that would help you as you plod through the blogosphere.