Promoting a brand is vital in raising awareness about a company’s products and services. But beyond promotion, nurturing and protecting the brand are also most essential. Thankfully, various companies today can help businesses in their desire to maintain the reputation of their brand for the long term.
The Brandaide blog is one very useful online resource to turn to for tips on creating, building and protecting a brand. It features commentary, news and knowledge from the experts themselves that business owners and professional advisors can use. It discusses issues such as trademark, social media marketing, internet domain, brand license, brand marketing, cyber security and intellectual property among many others.